We built Sinad for the region's business — not translated to it.
Most ERPs were born in another language, for another market, then hastily Arabized. Sinad was born Arabic and AI-native from day one: it understands your dialect, respects your tax and currency, and keeps you trusting your numbers.
For years we watched wholesale merchants run real businesses out of WhatsApp threads, a paper notebook and scattered spreadsheets: goods moved and sales happened, but the full picture never lived in one place. And whenever they tried “a system”, they found screens designed for another market, with Arabic treated as an afterthought.
So we built the system we wished existed: double-entry books that always balance, an interface that thinks in Arabic from right to left, and an AI that understands “record a sales invoice for Ahmad for a thousand dollars” exactly as you say it — then stops at one hard line: nothing is posted until you confirm.
We believe the merchants and factories of our region deserve Silicon-Valley-grade tools — without giving up their language or the way they work.
157AI skillsexecutable inside the system — not just chat
3full languagesArabic · English · Türkçe with real RTL
5integrated products
on one core and one general ledger
0.00trial-balance differencedouble entry that balances — or doesn't post
The story
We started from a pain we know first-hand.
Sinad didn't start from a pitch deck — it started from watching, daily, how trade actually runs in our market.
01
The pain was operational
Selling in chat threads, prices in spreadsheets, collections from memory. Every team works hard — but nobody sees the whole picture, and mistakes surface too late.
02
And the systems weren't built for us
Global ERPs treat Arabic as a translation layer: a hastily mirrored direction, alien terminology, taxes and currencies that don't match our reality. The powerful ones feel foreign; the familiar ones feel weak.
03
So the answer was structural
We connected commerce, inventory and finance into one path that keeps an operation's shape from quote to journal — then put the AI inside the system itself, not a chat window on top of it.
Our answer
One system you trust, run by talking.
Three engineering decisions define everything we build:
Books that don't flatter
Under every screen sits a real double-entry engine: every movement has its journal, and the trial balance closes at 0.00 — otherwise no number above it means anything.
AI that speaks your language
157 executable skills that understand Levantine, Gulf and Egyptian Arabic, English and Turkish — so you ask the way you talk, not the way a system dictates.
One connected path
A quote becomes an order, the order an invoice, the invoice a journal and a stock movement — no copy-paste between scattered tools.
Principles
Six principles we don't negotiate.
Not wall posters — the rules we hold every screen and every line of code against.
Our thesis
The AI acts. The decision stays yours.
Every operation Sinad's assistant prepares is shown first as a clear draft: the invoice, the journal, the message. Nothing enters the books and nothing reaches your customer until you press confirm — and every action leaves a full audit trail.
Draft firstExplicit confirm to postFull audit trail
What we build
Five products. One core. One ledger.
Start with what you need and add the rest at your pace — the AI runs through all of it.
Proof
Numbers you trust — not just slides.
These are Sinad's real product surfaces rebuilt in code: they switch with theme and language, and the trial balance closes the way it must — at 0.00.
Trial balance — difference 0.00
Trial balanceAll branches · in USD
AccountDebitCredit
Cash & banks84,200.00—
Accounts receivable39,540.00—
Inventory51,300.00—
Accounts payable—46,120.00
Sales—128,420.00
Totals175,040.00175,040.00
BalancedDifference 0.00
Income statement — from the same ledger
Where we build from
Built from the heart of the market.
For our region and beyond: we build for the wholesale merchant, the shop and the factory that run their business in Arabic — with configurable VAT (e.g. 16%), phone numbers in international format with your country code, and documents that reach customers over WhatsApp.
You won't find borrowed logos or manufactured testimonials on this page: our proof is the product itself — open it, ask for an operation in your own dialect, and watch the books balance.
Configurable VAT — e.g. 16%Phone numbers in international formatLevantine · Gulf · Egyptianالعربية · English · Türkçe
Getting started
A practical launch path — not a long implementation project.
Four steps take a company from scattered data to books it can talk to.
1
Lay the commercial base
Customers, items and price lists are built or imported clean, so quotes and orders start from data you trust.
2
Run sales and inventory
From quote to order to fulfillment — with live stock balances for every warehouse and branch.
3
Turn on invoicing and the books
Invoices, receipts and journals flow automatically on double entry — statements ready from day one.
4
Put the AI to work
Once your data settles, ask Sinad in plain language: invoices, journals, reports — always under your confirmation.
That's our story — the next chapter is written with your business.
Start free in minutes, or tell us about your company's reality.
Every number stands on an entry, and every entry balances. If the trial balance doesn't close at 0.00, no beautiful dashboard above it matters.
Arabic first — not a translation
Real RTL in every screen, sound Arabic accounting terminology, clear Latin numerals. Arabic is the native design language here, not a skin over a foreign product.
AI acts — never without your permission
The assistant prepares the invoice, the journal and the report end to end, then stops. The Post button stays in your hand — that's not a feature, it's a design creed.
Merchants deserve Silicon-Valley-grade tools
The speed, polish and depth of the world's best software — aimed at our market's reality: 16% VAT, multiple currencies, WhatsApp.
Simplicity is respect
Enterprise power behind an interface a merchant understands before an accountant does. Every screen answers one clear question.
Built close to the market
We build with the region's merchants and factories, and the distance between a user's note and the fix stays short.
Sinad AI
An assistant that acts, not just answers
157 skills that do the real work in Arabic and your dialect — invoices, journals, stock, reports — always under your confirmation.
